This is one of several two-metre high "I Amsterdam" sets of letters placed in strategic locations. Originally devised as a marketing slogan, its been a popular photo spot for visitors. I read that locals are a bit more bemused by them.
I Amsterdam Letters is a tourist attraction, one of the Monuments and memorials in Amsterdam, Netherlands. It is located: 18 km from Diemen, 520 km from Brussels, 640 km from Cologne. Read further